Jacob van Kokswijk

Jacob van Kokswijk (71) is a retired user experience and human behavior expert, with a special focus on digital interactive media, user controlled technologies, virtuality, internet law and crossmedia development, and human behavior in virtual environments.   

Core competence is the hybrid perception of the technological environment, called 'interreality'.

After years of research in hybrid virtual environments he coined in 2003 the word "interreality", the hybrid phase between the real and the virtual world.

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Jacob was asked and contracted till 2012 by several (inter)national public and private organisations for research, consultancy and project management.